Shanghai Specialized Bicycle Co., Ltd

Specialized, a well-known bicycle brand, is an American bicycle brand founded in 1974, a professional bicycle R&D and production enterprise, and a world famous brand committed to providing high-end/professional/rigorous services.

Subet Trading (Shanghai) Co., Ltd., the head office of Specialized, a well-known high-end bicycle brand in the United States, is mainly engaged in the sales of Specialized mountain bikes, road bikes, complete bikes, frames, cycling assemblies and various bicycle parts.

In 1974, the American bicycle brand - SPECIALIZED, which was founded by Mike Sinyard, an avid cyclist, was affectionately called "Lightning" by domestic cyclists. For nearly 40 years, it has been committed to providing cyclists with the most professional bicycle products and services.

The memory of the founder of SPECIALIZED Lightning tells the history of SPECIALIZED "Lightning":

Founded in 1974, SPECIALIZED is a natural extension of the love for bicycles. My friends and I have been riding on the roads of Northern California for a long time. I realize that many people are passionate about bicycles. We all wanted the product, but it was difficult to find it at that time. I firmly believe that if a company focuses on the needs of drivers and has the demand for performance advantages brought by advanced functions and technical products, they will succeed. This is the entrepreneurial principle of SPECIALIZED and our commitment to drivers around the world.

After graduating from SAN JOSE State University, I sold my old white Volkswagen and went cycling around Europe. By chance, I met CINO CINELLI, a big name in the bicycle industry. He agreed to let me import his parts to the United States for a college graduate who didn't even have a car. I spent my last 1500 dollars to buy all the CINELLI parts that I could buy, returned to the United States, and founded SPECIALIZED.

Business Type	Manufacturer
Year Established	2007
Main Products	Mountain Bike, Road Bike, Kids Bike
Total Employees	100 People
Total Annual Revenue	US$20 Million - US$50 Million
Main Markets	Western Europe, Eastern Europe, Southeast Asia